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| An Exploratory Research on the Two-Stages Evolutionary Process of Green Transformation of Resource-based Enterprise Based on Grounded Theory：a Case of HBIS Group |
| Ren Xiangwei1,Sun Liwen1,Xing Liyun2 |
| (1.School of Economics and Management, Hebei University of Technology, Tianjin 300401, China;2.Business School, University of Jinan, Jinan 250002,China) |
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Abstract Some significant changes have taken place in both the economic development model and social consumption demand under the background of ecological construction and high-quality development, and green production and consumption are increasingly flourishing. Therefore, for most of Chinese enterprises, especially resource-oriented enterprises, how to actively change the development model to conform to the economic development trend and meet the increasingly diversified consumer needs to maintain a high degree of customer stickiness are urgent problems. In order to survive the shock period of economic transformation and maintain high market share and competitive advantages, resource-oriented enterprises cannot be separated from the green transformation. In this process, the green transformation of resource-oriented enterprises is influenced by the interaction of macro to micro multi-dimensional factors, therefore it is crucial to clarify the interaction mechanism of internal and external factors on the green transformation process. However, the existing studies rarely pay attention to the process mechanism of resource-oriented enterprise green transformation, leading to an unsystematic theoretical research framework. In addition, most studies assume that enterprises have taken green transformation measures, and they are keen to explore the post-effect path of enterprise green transformation, but the formation mechanism of green transformation is rarely touched, which leads to the unclear evolution mechanism of the green transformation process.#br#Based on the theoretical and practical background, in order to open the "black box" of the mechanism of the typical resource-oriented enterprise green transformation process, it is necessary to clarify the key elements and their relationships and evolution mechanism of the enterprise green transformation. Due to the complexity of its process mechanism, it needs to be supported by typical cases. Therefore, this paper takes HBIS Group Co., Ltd ("HBIS") as the research object. From the overall perspective of green transformation, we analyze and summarize the linkage mechanism of various elements in the process of green transformation through exploratory research, and conclude the main points of the evolution mechanism of green transformation, and scientifically construct the theoretical model of the green transformation evolution process.#br#The results show that the green transformation process of resource-oriented enterprises is divided into two stages of preparation and implementation, and consists of interaction of "core layer—operation layer—safeguard layer". The key to preparatory stage is to fully understand the trend of environmental evolution, evaluate and reshape the transformation model via the integration of resources and the application of transformation ability. In the implementation stage green lean production should be realized through the coordination operation of capital chain, innovation chain and industrial chain under the guidance of the transformation model and the needs of customers. Meanwhile, multiple internal and external network relations are needed as a guarantee in this process. Therefore we conclude that there are different priorities in the preparation stage and implementation stage, and it is a key factor to grasp the main feature and scientifically promote green transformation. The key point of the integrating of the preparation and implementation lies in the effective connection of transformation mode, resources and capabilities, and guarantee mechanism.#br#This research has two major theoretical contributions. Firstly, in view of the current situation of enterprise green transformation research perspective is not systematic, the paper further launches on the research from an overall perspective, and takes the typical resource-oriented enterprise as an research object, and explores the mechanism of various elements in the process of green transformation. Through the research, it highlights the systematicness and complexity of the green transformation of enterprises, and construct a two-stage theoretical model of "preparation to implementation" for enterprise green transformation, thus it provides a systematic theoretical framework for the research of green transformation of resource-based enterprises. Secondly, most current studies pay attention to the study of how enterprises adapt to the external environment based on the resource base view, for the purpose of ensuring and obtaining short-term expected profits, the characteristics of passive transformation are obvious, which is not conducive to the the sustainable development of enterprises. This paper tries to introduce the dynamic capability view to the analysis framework of enterprise green transformation process, and aims to explore resource-oriented enterprises how to deal with internal and external environment changes through preparatory and implementation stages′ reform. It reflects the importance of enterprise dynamic capability, and highlights the essence of initiative of enterprise green transformation. #br#This research also provides several practical insights. For enterprises, first of all, corporate management needs to pay attention to the evolution trend of external dynamic and complex environment to integrate transformation resources and further reshape their own transformation mode. Secondly, it is necessary for enterprises to interconnect capital chain, innovation chain and industrial chain and strengthen its synergy. What′s more, resource-oriented enterprises need to strengthen the frequency and strength of contact with all kinds of stakeholders, and enhance their network centrality, and they also should not ignore the construction of the institutional mechanism. For the government, the administration departments need to have a clear judgment of the economic development trend, and attach importance to the suggestions and role of the think tank, and further promote the scientific and democratization of decision-making. What′s more, the administration departments also need to constantly reconcile the conflicts between various stakeholders, and strengthen the construction of institutional mechanism on the basis of existing policies.#br#
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Received: 27 January 2021
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