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| How Does Empowerment Affect Service Innovation？From the Dual Impact Analysis of Value Co-creation Desire and Internal Control Mechanism |
| Mao Qian,Gu Ying,Jiang Lisa |
| (School of Economics and Management,Northwest University, Xi'an 710127,China) |
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Abstract How to promote service innovation to meet the personalized and diversified needs of customers is an urgent problem for theoretical circles and service enterprises to solve.Based on the theory of resource preservation,this paper takes the service industry as the research object to explore the effect of empowerment on service innovation.On this basis, it further studies the dual effects of value co-creation desire and internal control mechanism on the relationship.The results show that:①empowerment can promote service innovation behavior；②value co-creation is willing to play a partial mediating role in the relationship between empowerment and service innovation；③behavior control positively moderates the influence of empowerment on value co-creation desire, and result control negatively regulates the influence of empowerment on value co-creation desire.This paper enriches the research on the mechanism of empowerment and employee innovation behavior, expands the research scope of empowerment boundary conditions, and provides reference for other scholars' follow-up discussion and enterprise management decision-making.
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Received: 28 December 2020
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