绿色创业导向对可持续竞争优势的影响——绿色组织认同与绿色创新的链式中介作用

doi:10.6049/kjjbydc.2020050749

SCIENCE & TECHNOLOGY PROGRESS AND POLICY

2021, Vol. 38

Issue (1): 26-33 DOI: 10.6049/kjjbydc.2020050749

Innovation in Science and Technology Management

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The Influence of Green Entrepreneurial Orientation on the Sustainable Competitive Advantage：a Chain Intermediary Effect based on Green Organizational Identity and Green Innovation

Zhang Xiue,Yang Liu,Li Shuai

(Business School, Jilin University, Changchun 130012，China)

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Abstract Under the background of increasingly serious environmental pollution, how to implement green entrepreneurial orientation to establish sustainable competitive advantage is an urgent problem. According to the natural-resource-based view, this study puts forward the research framework of "green entrepreneurship orientation-green organizational identity-green innovation - sustainable competitive advantage", and takes 203 manufacturing enterprises with high environmental pressure as the research object, obtains relevant data through questionnaire survey. The results show that:as a strategic decision-making mode that takes environmental protection and economy into account, green entrepreneurial orientation has a positive impact on sustainable competitive advantage;green organizational identity and green innovation are the key paths for enterprises to implement green entrepreneurial orientation and establish sustainable competitive advantage, which play an intermediary role in the relationship between green entrepreneurial orientation and sustainable competitive advantage;green organizational identity and green innovation play a chain intermediary effect in the relationship between green entrepreneurial orientation and sustainable competitive advantage. The research provides useful guidance and suggestions for enterprises to implement green entrepreneurship orientation and build sustainable competitive advantage.

Key words： Green Entrepreneurship Orientation Green Organizational Identity Green Innovation Sustainable Competitive Advantage

Received: 26 May 2020

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Zhang Xiue,Yang Liu,Li Shuai. The Influence of Green Entrepreneurial Orientation on the Sustainable Competitive Advantage：a Chain Intermediary Effect based on Green Organizational Identity and Green Innovation[J]. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2021, 38(1): 26-33.

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http://www.kjjb.org/EN/10.6049/kjjbydc.2020050749 OR http://www.kjjb.org/EN/Y2021/V38/I1/26

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