|
|
|
| Research on the Influence Mechanism of User's Willingness to Use "Internet + Entrepreneur" Service Platform |
| Wang Menghan,Fang Weihua |
| （School fo Public Adiminstration,Beijing University of Aeronautics and Astronautics ,Beijing 100191,China） |
|
|
|
|
Abstract According to the characteristics of Internet entrepreneurship service,the study construct the influencing factor model of the public's willingness to continue using Internet entrepreneurship service platform using structural equation model based on the planning behavior theory and success model of information system.It is found that compatibility,online and offline interactions significantly affect user satisfaction and user willingness through positive perceptual behavior control.Information quality directly affects users' willingness to use Internet entrepreneurial service platform.User satisfaction has mediating effect between information quality,system quality,service quality and usage intention.Based on this,countermeasures and Suggestions are put forward to improve the Internet entrepreneurship service platform and enhance users' willingness to use.
|
|
Received: 17 March 2020
|
|
|
|
|
|
| [1] 辜胜阻,曹冬梅,李睿.让“互联网+”行动计划引领新一轮创业浪潮[J].科学学研究,2016,34(2):161-163.[2] 陈夙,项丽瑶,俞荣建.众创空间创业生态系统：特征、结构、机制与策略——以杭州梦想小镇为例[J].商业经济与管理,2015(11):35-43.[3] 辜胜阻,李睿.以互联网创业引领新型城镇化[J].中国软科学,2016(1):6-16.[4] 周文辉,李兵,周依芳,等.创业平台赋能对创业绩效的影响:基于“海尔+雷神”的案例研究[J].管理评论,2018,30(12):278-286.[5] 王正沛,李国鑫.线上线下资源融合的新型创业生态系统研究[J].管理学报,2018,15(6):18-28.[6] 尚永辉,艾时钟,王凤艳.基于社会认知理论的虚拟社区成员知识共享行为实证研究[J].科技进步与对策,2012,29 (7):127-132.[7] MOHAMED N,AHMAD IH.Information privacy concerns,antecedents and privacy measure use in social networking sites:evidence from Malaysia[J].Computers in Human Behavior,2012,28(6):2366-2375.[8] 周军杰.社会化商务背景下的用户粘性:用户互动的间接影响及调节作用[J].管理评论,2015,27(7):127-136.[9] NCKNIGHT D H,CHOUDHURY V,KACMR C J.Developing and validating trust measures for e-commerce:an integrative typology[J].Information Systems Research,2002,13(3):334-359.[10] HSU C L,LIN C C.Acceptance of blog usage:the roles of technology acceptance,social influence and knowledge sharing motivation[J].Information & Management Inform Manage-Amste,2008,45(1):65-74.[11] 段文婷,江光荣.计划行为理论述评[J].心理科学进展,2008,16(2):315-320.[12] LOWRY P,CAO J,EVERARD A.Privacy concerns versus desire for interpersonal awareness in driving the use of self-disclosure technologies:the case of instant messaging in two cultures [J].Journal of Management Information Systems,2011,27(4):163-200.[13] 池毛毛,刘姝君,卢新元,等.共享住宿平台上房东持续参与意愿的影响机理研究:平台网络效应的视角[J].南开管理评论,2019(4):103-113.[14] 曲霏,陈婷.信息系统成功模型的研究进展及展望[J].内江科技,2015,36(11):119-121.[15] BHATTACHERJEE A.Understanding information systems continuance: an expectation confirmation model[J].MIS Quarterly,2001,25(3):351-370.[16] 曹园园,李君君,秦星红.SNS采纳后阶段用户持续使用行为研究——基于情感依恋与ECM-IS的整合模型[J].现代情报,2016(36):88.[17] 赵杨,高婷.移动图书馆APP用户持续使用影响因素实证研究[J].情报科学,2015(6): 97-102.[18] 杨增光.基于计划行为理论模型的医师处方行为研究[J].中国药房,2013(1):11-13.[19] 黄涛,刘晶岚,唐宁,等.价值观、景区政策对游客环境责任行为的影响——基于TPB的拓展模型[J].干旱区资源与环境,2018,32(10):91-97.[20] 李颖,肖珊.知识问答社区用户心流体验对持续知识共享意愿的影响研究——以PAT模型为视角[J].现代情报,2019,39(2):113-122.[21] 易法敏,耿蔓一.农户电商融资选择行为分析[J].华南农业大学学报(社会科学版),2018,17(1):94-100.[22] 易红,张冰梅,宋微.市民移动阅读选择偏好性和持续使用性影响因素的实证研究[J].图书馆理论与实践,2015(1):32-37.[23] LEE H,KIM J,KIM J.Determinants of success for application service provider:an empirical test in small businesses[J].International Journal of Human-Computer Studies,2007,65(9):796-815.[24] 杨丽娜,孟昭宽,肖克曦,等.虚拟学习社区采纳行为影响因素实证研究[J].电化教育研究,2012(4):47-51.[25] 曾李,丛挺,曾元祥.手机阅读应用软件持续使用行为研究[J].出版科学,2014,22(1):84-88.[26] MARDIANA S,TJAKRAATMADJA J H,APRIANINGSIH A.Validating the conceptual model for predicting intention to use as part of information system success model: the case of an indonesian government agency[J].Procedia Computer Science,2015,72:353-360.[27] 代宝,刘业政.基于技术接受模型和感知流行性的SNS使用意愿研究[J].科技进步与对策,2012,29(24):47-51.[28] ANDERSON J C,GERBING D W.Structural equation modeling in practice:a review and recommended two-step approach[J].Psychological Bulletin,1988,103:411-423.[29] CHIN W W.Commentary: issues and opinion on structural equation modeling[J].Management Information Systems Quarterly,1988,22(1):7-16.[30] FORNELL C R,LARCKER D F.Two structural equation models with unobservable variables and measurement error[J].Journal of Marketing Research,1981,18(1):39-50.[31] MACKINNON D P,LOCKWOOD C M,WILLIAMS J.Confidence limits for the indirect effect: distribution of the product and resampling methods[J].Multivariate Behavioral Research,2004(39): 99-128.[32] HAYES,ANDREW F.Beyond Baron and Kenny: statistical mediation analysis in the new millennium[J].Communication Monographs,2009,76(4):408-420. |
|
|
|
