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| Impact of Entrepreneurial Alertness and Resource Bricolage on Disruptive Innovation |
| Wang Jinfu,Huang Tao,Zhang Yingying |
| (School of Management,Xi'an Polytechnic University,Xi'an 710048,China) |
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Abstract Disruptive innovation has become an important innovation model due to its advantages such as low resource investment and low competition. However,the key issue of opportunity identification and development has not been effectively resolved. This article introduces the company entrepreneurship theory,selects BYD as the research object,and uses the grounded theory to analyze the case. The research found that: under the auspices of entrepreneurial alertness,company startups perceive and identify disruptive innovation opportunities through the process of scanning,diversifying,refining,and evaluating judgments,and drive enterprises to integrate internal and external resources through resource bricolage,thereby rapidly developing disruptive innovation opportunities. In addition,with the deepening of disruptive innovation,the resource bricolage shows an evolutionary trend from low-level to high-level,from internal resources to social network resources. This article theoretically enriches the relevant research on disruptive innovation,and in practice provides countermeasures and suggestions for enterprises to build a disruptive innovation path.
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Received: 09 June 2020
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