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| Dual Innovation and Corporate Sustainable Development: the Mediating Role of Short-Term Financial Performance and Long-Term Competitive Advantage |
| Li Ruixue,Peng Can,Yang Xiaona |
| (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106,China) |
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Abstract Based on the perspective of "innovation driven", this paper explores the impact mechanism of dual innovation on sustainable development of enterprises, and examines the intermediary role of short-term financial performance and long-term competitive advantage. Through the statistical analysis of 196 high-tech enterprises'questionnaires, it is found that the implementation of dual innovation will have a positive impact on the sustainable development of enterprises, but the impact paths of the two innovations are totally different. Short-term financial performance and long-term competitive advantage are the common intermediary variables between exploitative innovation and sustainable development of enterprises. As a mediating variable, long-term competitive advantage plays a complete mediating role between exploratory innovation and sustainable development of enterprises; for sustainable development of enterprises, the total effect of exploitative innovation is greater than the indirect effect of exploratory innovation. The research hypothesis and conclusions put forward and tested have important theoretical significance and application value.
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Received: 24 January 2019
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