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| Impact of Network Power on Technical Standards Diffusion in the Industrial Cluster Environment：The Chain Mediating Role of Knowledge Transfer and Technological Innovation |
| Li Qingman, Dai Wanliang, Wang Le |
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Abstract The industry cluster provides the platform for technical standards diffusion, and firms with higher network power have stronger capacity on technical standards diffusion. However, the influencing path of network power on the technical standards diffusion is not clear. Based on industrial cluster environment, the influence of network power on technical standards diffusion is analyzed. Furthermore, the chain mediating role of knowledge transfer and technological innovation is explored. Using the test method of chain mediating role, the empirical research is carried out based on 283 enterprises in the manufacturing industry cluster. The research conclusions are as follows. On the one hand, network power has a significant direct impact on technical standards diffusion. On the other hand, knowledge transfer and technological innovation not only play a mediating role respectively in the positive influence of network power on technical standards diffusion, but also play a chain mediating role. According to the research findings, practice suggestions to promote technical standards diffusion in industrial cluster environment are proposed.
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