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The Networking Product Innovation Model Based on Platform Organization Architecture |
Zhang Jingbo1, Xi Youmin1,2, Ge Jing1, Zhang Lin1 |
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Abstract This research presents a case study that examining the product innovation model of the platform organization form interorganization interactive perspective. Our study first identify different product innovation links in platform organization, then, induce the interaction features from all these links to describe product innovation model of platform organization. Our research findings show that, the platform organization improve product innovation efficiency through networking model, which have three interaction features such as: independent initiating, arbitrary bridging and coprofit coordinating. Specifically, the platform organization can adapt to rapid environmental changes though initiates all product innovation links independently by internal subunit; arbitrary bridging expands the interaction scope and reduce the vacuum zone between all innovation links; coprofit coordinating coordinate the common interest among different innovation links to improve the product quality control. Our conclusion extend product innovation theory of platform organization, also enrich product innovation model based on platform architecture.
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