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Abstract Innovative entrepreneurial activity originates from the entrepreneur's recognition of innovative opportunities.This paper analyzes the logical connection between the social network ties of entrepreneurs and the innovation of entrepreneurial opportunity, and explores the influence of entrepreneur' s innovative cognitive style on the process through an empirical method.The empirical results show that the weak ties have a greater positive impact on the innovation of the entrepreneurial opportunities identified by the entrepreneurs than strong ties, and the use of both strong and weak ties have a greater positive impact on the innovation of the entrepreneurial opportunities identified by the entrepreneurs than the single use of strong ties/weak ties; innovative cognitive style has a significant positive impact on the innovation of entrepreneurial opportunities; innovative cognitive style positively moderates the relationship between the use of strong and weak ties and the innovation of entrepreneurial opportunities.
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