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Abstract Innovations often occur in unexpected marketsin the Internet age.Traditionally,relying solely on toplevel decisionmakers to identify entrepreneurial opportunities and startup projects,leading to many opportunities for growth are lost.It is increasingly necessary for the middle and grassroots employees to actively identify entrepreneurial opportunities and initiate company entrepreneurial projects.This article uses exploratory case study method to analyze the three successful business cases of QQ Show,QQ Space and WeChat at different stages of development of theTencentCompany, following the logical thinking of identification,development and value realization of entrepreneurial opportunities.Through research, it has obtained six components of the entrepreneurial process:perception and delivery of entrepreneurial opportunities,entrepreneurial decisionmaking,team formation and resource integration,product and market development,new business generation and growth,strategic renewal and organizational change.Refine the management mechanism that matches each key element——horse racing mechanism,fault tolerance mechanism,rapid decision mechanism,proposer responsibility system,shared learning mechanism,and rapid iterative mechanism based on customer experience.To build thecorporate entrepreneurship model driven by middle and grassroots employees.The model not only enriches the theoretical framework of corporate entrepreneurial process research,but also provides decisionmaking basis and practical guidance for the continuous growth of Internet companies.
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| Fund:基金项目：黑龙江省自然科学基金项目（G201318） |
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