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Abstract The model of crowdsourcing behavior trigger mechanism is driven by individual inherent need, ability endowment, and external condition is constructed by literature coding analysis for the urgent need of crowdsourcing incentive in the era of mass entrepreneurship and innovation. The individual inherent need, as motivation factor of crowdsourcing, could be transformed to crowdsourcing behavior directly, and the individual ability endowment and external condition could modify the behavior conversion process positively. Three suggestions including arousing individual crowdsourcing need, training individual crowdsourcing ability, and improving crowdsourcing condition are put forward based on the model above, through which popularizing crowdsourcing and providing human resource for mass R&D.
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