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Abstract The key factor affecting online brainstorming was concluded to be lack of motivation in participation by online interview.So,the online brainstorming model was constructed from ARCS motivation theory,and validated by online brainstorming crossing grouping control experiments.Experiments showed that attracting member′s attention,establishing member′s relevance,meeting member′s selfconfidence,could significantly stimulate member′s creative ideas; and the efficiency motivating idea would reach maximum point by adding the enhancing member′s satisfaction to these three factors.The results set up an academic foundation for the design and application of online brainstorming.
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