Abstract There are always routine rigidity phenomena in a network organization,which could influence its exploratory innovation,and routine rigidity's effect would be moderated by network embeddedness. In order to reveal the mechanism that network routine rigidity influence exploratory innovation in a dual network embedded perspective. Through collecting and analyzing 258 copies of questionnaire on the industry of software,high-tech manufacture,information transmission,pharmacy,etc.,we find that network cognition rigidity and network behavior rigidity are both harmful to retain exploratory innovation. Moreover,the relationships between these network routine rigidity and exploratory innovation are moderated by the dual network which they are embedded.On a higher level of social network embeddedness,the relationship between network cognition rigidity,network behavior rigidity and exploratory innovation is stronger. Similarly,it is also stronger on a higher level of knowledge network embeddedness.