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Abstract When new enterprises carry out green business strategy, in order to explore medieffect study of NPD organizational environment between transformational leadership and green products innovation this study divide NPD organizational environment into compatibility & importance and resource synergy, build catenation model of transformational leadership——organizational environment of new product development——green product innovation, 219 firms from four cities of China were studied as empirical samples. The results show that transformational leadership can indirectly controlled by two types of innovation through controlling NPD organization environment. when organizations need to develop exploratory green product innovation, transformational leadership can promote the R&D of exploratory green product innovation by strengthening and highlighting the compatibility and importance of NPD organization environments; when organizations need to develop exploitative green product innovation, transformational leadership can promote the R&D of exploitative green product innovation by strengthening and highlighting resource synergy of NPD organization environments.
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