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Abstract This paper aims to explore the effect of entrepreneurial orientation(EO) on the growth of family firms, and to examine the moderating role of social emotional wealth(SEW) and institutional environment in this relationship using the data of family firms in eight provinces in China. First, we find that EO has a significantly positive effect on the growth of family firms. Second, the EOgrowth relationship of family firms is contingent on different SEW variables. More specifically, the effect of EO on family firms' growth is positively moderated by family control, but negatively moderated by family succession intention. That is, EO will have a more intense effect on family firms' growth as family control increases or family succession intention decreases. Third, the effect of EO on family firms' growth is positively moderated by institutional environment. That is, EO will have a more intense effect on family firms' growth as institutional environment improves.
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