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Abstract Under the background of internet+, the innovation of serviceoriented enterprises has presented the new characteristics and changes. As a new innovation type, radical service innovation has attracted more and more attention from academia and industry. Behind the seemingly simply radical service innovation process it contains the service innovation ability and the inimitable value cocreation ability, and the value cocreation process is still remain as black boxes. This study adopts the method of case study and grounded theory which combined with the theory of service dominant logic and value cocreation, deeply analyzes the radical service innovation value cocreation process, and builds effective radical service innovation value cocreation implementation mechanism. We hope this study can provide some theoretical support and policy suggestions for radical service innovation strategy.
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