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Abstract Under the "Internet +" situation, 23 "potentially Stimulate variables " were proposed in the virtual incubator system based on the comparative study between virtual business incubator and traditional business incubator through literature research and verification. Then, the paper refered to the stimulus response model in the theory of complex adaptive system, and took the new incubators in Beijing as the research object, and carried out the validity test and the weakness verification. The results show that under the "Internet +" the functions of the Stimulate variables on the virtual incubator system are characterized by six kinds of features such as positive feedback, negative feedback, no feedback (weak feedback), superiority, equivalence and inferiority. In addition, this paper constructed the quadrant chart and put forward different management strategies for different quadrants based on the effectiveness and strength of the Stimulate variables.
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