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Abstract Innovation activities of new ventures are very important, while prior researches has ignored the influence of between social network that embedded in and innovation activities. Based on this gap, this article differentiates the impacts from structural embeddedness, relational embeddedness and cognitive embeddedness on innovation activities in new venture, meanwhile it studies the moderation of environmental uncertainty on the above relationships. Using 246 sample of new ventures in China, the empirical results show that structural embeddedness has positive influence on innovative behavior, and the interaction between environmental uncertainty and relational embeddedness has positive impact on innovative behavior, while the interaction between environmental uncertainty and cognitive embeddedness has negative impact on innovative behavior.
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