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| The Effect of Service Innovative Resources and Capability on Business Model Innovation Intention |
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Abstract China's modern service industry is relatively backward at present, so that latecomer firms catch up predominantly relying on business model innovation. Focusing on the business model innovation and its antecedents in service enterprises, this study constructs a conceptual model describing the influence of service innovation resources and capability on intention of business model innovation from the perspective of resource and capability. Taking the modern service industry as the backdrop, the data is collected through survey on service enterprises from Wuhan, Jingzhou and Shenzhen. The results show that the service innovation resources and capability of four dimensions (the new service development strategy ability, the competence of focusing on new service development process, the market sensitivity as well as IT and the Internet+ experience) have a significant positive influence on business model innovation intention, but the degree of influence varies, and there are differences in the different service industries as well; the organization context not only directly affects the intention of business model innovation but also plays a positive moderating role in the relationship of innovative resources and capability and intention of business model innovation. The study is expected to provide management decision basis for the innovation selection of service enterprise business model.
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