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Abstract Abstract：Under the background of internet economy, more and more firms have achieved transformation through ecosystem strategy, facing the challenge of nonboundary development, demediation change and individuation customer need, they survive in new environment and gain new competitive advantage. This paper takes Leshi Inc. as an example, try to uncover the mechanism of ecosystem strategy and the source of new competitive advantage——ecoadvantage. The research of this paper shows: the key of firms conducting ecosystem strategy lays on the application of internet technologies such as big data, cloud compute and so on, achieving synergistic effect of different business units, cut down the cost while providing differential products, and finally construct ecoadvantage. The construction of ecoadvantage doesn't happen at once， firms need define boundary based on customer situation rather than industrial boundary, develop vertical closed industrial chain in specific industry, enhance Infrastructure of ecosystem, build open and sharing platforms, then form ecosystem with multiindustry synergism and ecoadvantage gradually. Further more, ecosystem strategy should consider multiple risks, especially the business synthesis risk and capital risk. This paper extends current research concerning ecosystem strategy and competitive advantage, and also contribute to the practice of internet transformation and building ecosystem.
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