Abstract Based on social cognitive theory,this study researches the relationship between creative reward and creative role identity,verifying the mediation effect of creative selfefficacy. Meanwhile,the moderation effect of perceived outcome justice on the relationship between creative reward and creative selfefficacy is also analyzed. This research adopts the way of questionnaire and hierarchical regression analysis method. Using a sample of 398 indicates that creative selfefficacy partly mediates creative reward and creative role identity. The moderation effect of perceived outcome justice between creative reward and creative selfefficacy is verified. Implications for managers and future research are discussed.
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Fund:国家自然科学基金项目(71272104) |
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