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Abstract Under the new normal economy,innovation and entrepreneurship have become the main ways to promote economic transformation and upgrading and sustainable growth.University teachers as an important force for social innovation system,their innovative and entrepreneurial behaviors have got strong government support.Taking the guidance and support for offjob entrepreneurship of university teachers by the State Council and local government as research background,this paper applied the theory of planned behavior to analyze the influencing factors of offjob entrepreneurship behavior intention of university teachers from four dimensions,such as individual characteristics,family environment,social culture and policy,and carried out empirical testing through the questionnaire survey.Based on this,it put forward suggestions for promoting the offjob entrepreneurship of university teachers,including:to improve the design of toplevel system,to develop the operation rules for offjob entrepreneurship,to strengthen the selection of business projects and personnel,to intensify the support for entrepreneurial projects and create a good atmosphere of public opinion.
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