Abstract Agricultural crowdfunding,as a popular model of "Internet+Agriculture",has a great significance to the development of agriculture in China.In order to improve the agricultural crowdfunding projects' performance and increase farmers' income,this paper using the data of zhongchou website,studies the impact of the web page interaction and the sponsor qualification to the performance of agricultural crowdfunding projects.The results show that the number of shares,comments,minimum investment and sponsor qualifications have a significant positive impact to improve the performance of the projects' performance,other factors show some difference because of the different regions.Finally,the conclusions and policy recommendations provide theoretical guidance to promote the development of agriculture,crowdfunding platform and agricultural crowdfunding projects' performance.
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Fund:国家社会科学基金重点项目(17AJY019);清华大学中国农村研究院研究项目(CIRS2015-3) |
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