顾客参与价值共创、顾客知识转移与企业双元创新

doi:10.6049/kjjbydc.2021090200

科技进步与对策

2022, Vol. 39

Issue (8): 121-130 DOI: 10.6049/kjjbydc.2021090200

知识科学与知识工程

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顾客参与价值共创、顾客知识转移与企业双元创新

田虹,田佳卉,张亚秋

（吉林大学商学与管理学院，吉林长春 130000）

Customer Participation in Value Co-creation, Customer Knowledge Transfer and Ambidextrous Innovation

Tian Hong,Tian Jiahui,Zhang Yaqiu

（School of Business and Management, Jilin University, Changchun 130000, China）

摘要
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摘要随着经济发展方式转变以及顾客接触点高度多变，企业能否有效创新以满足顾客需求，对于企业生存与发展至关重要。在服务主导逻辑下，顾客角色已经由价值接受者向价值共创者转变，如何依托顾客参与价值共创促进企业双元创新是亟待解决的问题。基于服务主导逻辑与知识基础观，探讨顾客参与价值共创对企业双元创新的影响，以及顾客知识转移的中介作用与促进调节焦点的调节作用。通过对224份有效问卷数据进行实证分析，结果表明：顾客参与价值共创正向影响企业双元创新；顾客知识转移在顾客参与价值共创与双元创新间起部分中介作用；促进调节焦点正向调节顾客参与价值共创与顾客知识获取维度的关系。

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	田虹
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关键词 ：顾客参与, 价值共创, 顾客知识转移, 促进调节焦点, 企业双元创新

收稿日期: 2021-09-07 修回日期: 2021-11-18

ZTFLH:

F273.1

基金资助:国家社会科学基金后期项目（20FGLB039）

作者简介: 田虹（1966—），女，吉林长春人，博士，吉林大学商学与管理学院教授、博士生导师，研究方向为企业社会责任、利益相关者、战略管理；田佳卉（1994—），女，吉林长春人，吉林大学商学与管理学院博士研究生，研究方向为企业社会责任，战略管理；张亚秋（1996—），女，河北承德人，吉林大学商学与管理学院硕士研究生，研究方向为企业社会责任。

引用本文:

田虹,田佳卉,张亚秋. 顾客参与价值共创、顾客知识转移与企业双元创新[J]. 科技进步与对策, 2022, 39(8): 121-130.
Tian Hong,Tian Jiahui,Zhang Yaqiu. Customer Participation in Value Co-creation, Customer Knowledge Transfer and Ambidextrous Innovation. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2022, 39(8): 121-130.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2021090200 或 http://www.kjjb.org/CN/Y2022/V39/I8/121

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