面向不同目标市场的破坏性创新与测度：企业认知视角

doi:10.6049/kjjbydc.2016090472

科技进步与对策

2017, Vol. 34

Issue (12): 106-111 DOI: 10.6049/kjjbydc.2016090472

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面向不同目标市场的破坏性创新与测度：企业认知视角

林春培^1,2,余传鹏³,张振刚⁴

1.华侨大学工商管理学院；2.华侨大学商务管理研究中心，福建泉州 362021；3.华南理工大学经济与贸易学院；4.华南理工大学工商管理学院，广东广州 510006

Measurement and Empirical Research on Disruptive Innovation for Different Target Markets: Based on the Perspective of Enterprise Cognition

Lin Chunpei^1,2,Yu Chuanpeng³,Zhang Zhengang⁴

1.School of Business Administration, Huaqiao University;2.Business Management Research Center,Huaqiao University,Quanzhou 362021,China;3.School of Economics and Commerce,South China University of Technology;4.School of Business Administration,South China University of Technology,Guangzhou 510006,China

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摘要现有破坏性创新分类主要聚焦于新产品或新服务在价值提供方式以及它们对现有市场侵蚀方式方面的差异，忽略了侵蚀的目标市场性质差异及其可能对企业产生的影响，而在创新实践中企业对于创新变革的认知判断往往影响其战略决策。因此，基于企业认知视角，将破坏性创新分为面向全新市场、面向竞争对手市场以及面向自我市场3种类型，并基于Govindarajan&Kopalle等的测量研究及相关理论分析，结合中国本土制造企业的实际访谈，设计了3种破坏性创新测量量表，最后，以中国制造企业为调查对象进行实证检验。结果发现，包含面向全新市场、竞争对手市场和自我市场的破坏性创新的三因子测量模型是有效的，可为后续学者推进和细化破坏性创新的定量研究提供参考。

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	林春培
	余传鹏
	张振刚

关键词 ：破坏性创新, 创新测度, 目标市场, 企业认知

收稿日期: 2016-11-21

ZTFLH:

F273.1

基金资助:国家自然科学基金项目（71302163）；教育部人文社会科学研究青年项目（16YJC630160）；中国博士后科学基金面上项目（2016M592499）；福建省高等学校杰出青年科研人才培育计划项目（Z1525084）

通讯作者: 林春培

作者简介: 林春培（1984-），男，福建泉州人，博士，华侨大学工商管理学院副教授，研究方向为知识与创新管理、海外华商管理；余传鹏（1988-），男，湖北公安人，博士，华南理工大学经济与贸易学院讲师，研究方向为管理创新、组织行为；张振刚（1963-），男，广东南海人，博士，华南理工大学工商管理学院教授、博士生导师，研究方向为创新管理等。

引用本文:

林春培,余传鹏,张振刚. 面向不同目标市场的破坏性创新与测度：企业认知视角[J]. 科技进步与对策, 2017, 34(12): 106-111.
Lin Chunpei,Yu Chuanpeng,Zhang Zhengang. Measurement and Empirical Research on Disruptive Innovation for Different Target Markets: Based on the Perspective of Enterprise Cognition. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(12): 106-111.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2016090472 或 http://www.kjjb.org/CN/Y2017/V34/I12/106

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