在线社群氛围对社群成员创新行为的作用机理研究

doi:10.6049/kjjbydc.2016090652

科技进步与对策

2017, Vol. 34

Issue (8): 29-36 DOI: 10.6049/kjjbydc.2016090652

科技管理创新

本期目录 | 过刊浏览 | 高级检索

在线社群氛围对社群成员创新行为的作用机理研究

朱瑾¹,林敬梓¹,王兴元²

1.山东师范大学管理科学与工程学院，山东济南 250014；2.山东大学管理学院，山东济南 250100

How Online Community Climate Influences Members' Innovation:an Exploration from Self-determination Theory

Zhu Jin¹,Lin Jingzi¹,Wang Xingyuan²

1.School of Management Science and Technology,Shandong Normal University， Ji'nan250014,China;2.School of Management,Shandong University,Ji'nan 250100,China

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摘要在线社群是企业创新活动的外部平台，探寻在线社群成员的创新动机是激发成员创新的关键。自我决定理论揭示了动机整合对行为的影响机理，指出外部环境对行为动机具有重要影响。鉴于此，运用实证研究方法，探索了在线社群氛围对成员参与创新行为的影响机理，发现在线社群支持氛围能够通过激发成员创新动机，进而促进其创新行为；成员因果定向水平显著调节在线社群氛围对成员创新动机的激发作用。

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	朱瑾
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关键词 ：在线社群, 社群氛围, 创新动机, 自我决定

收稿日期: 2016-11-08

ZTFLH:

F273.1

基金资助:国家自然科学基金青年项目（71403153）；国家自然科学基金面上项目（71272121）

通讯作者: 朱瑾

作者简介: 朱瑾（1978-），女，山东济南人，博士，山东师范大学管理科学与工程学院副教授、硕士生导师，研究方向为市场营销、人力资源管理等；林敬梓（1992-），女，山东青岛人，山东师范大学管理科学与工程学院硕士研究生，研究方向为技术经济管理等；王兴元（1962-），男，山东青州人，博士，山东大学管理学院教授、博士生导师，研究方向为市场营销、管理科学等。

引用本文:

朱瑾,林敬梓,王兴元. 在线社群氛围对社群成员创新行为的作用机理研究[J]. 科技进步与对策, 2017, 34(8): 29-36.
Zhu Jin,Lin Jingzi,Wang Xingyuan. How Online Community Climate Influences Members' Innovation:an Exploration from Self-determination Theory. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(8): 29-36.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2016090652 或 http://www.kjjb.org/CN/Y2017/V34/I8/29

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